How to Create Killer Keywords to Get FREE Traffic to Your Website

 
When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target. Just make a list of the keywords or phrases you think that customer would enter into a search engine or directory when searching for your company or site. A good tool is WordTracker. com which will help you brainstorm different key phrases. Ask friends and associates which words they would use to search for your site on the internet, if they were looking for a site similar to yours....
 

All About Google

 
Google is the most used search engine on the web. In May, 2004, 36.8% of all searches on the web were done using Google. Also during that month, Google powered 54% of all searches done on the web (Read more about these figures here). Google owes their success to their mind-boggling algorithm. This intricate formula sucks in a web page, considers its keyword density, its link popularity, domain name, how often it is updated, the amount of content in the site, and a myriad of other things that few know and spits out a number called PageRank....
 

Do the Robot!

 
Everyone should realize that the search engines (sponsored ads aside)are not tools for advertisement, they are meant to be tools for everday web users. Users who search the web are looking for information, thats it. They may want information on how to buy something, or they may simply want to what the weather will be later that day, but the fact is they want information, and search engines are out there to help them find the information! Search Engines (SE's) work as follows: 1. They index sites....
 

What You Did Wrong With Your Domain Names!

 
Trying to improve search engine rankings is just like a rubics cube. A puzzle that can keep you occupied for hours. How many times have you heard "They keep changing the rules?," and the frustrating part is...they don't even tell you what the rules are in the first place! It's a proven fact, in trying to improve search engine rankings, that growing your site thru link popularity, by slowly acquiring incoming quality links, adding small amounts of fresh relevant content on a regular basis, using proper keyword density and placement, along with making your site "sticky" so your visitor's stay longer....
 

Search Engines The Masters Of The Internet Universe - Part 2

 
"This is a continuation of the pervious part, split into multiple parts for keeping the article size manageable." When we thought we are just boxed in by the same set of search engine perspectives, there it comes, "help" flapping its wide wings in the form of meta-search engines. These search engines gets results from multiple search engines and give an ordered list of highly relevant results. This is in a sense better as the search engines have become more targeted and live than when they were a few Internet years ago....
 

Local Customers Know Where to Find Local Businesses... the Internet

 
Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business. Just because the Internet is worldwide doesn't mean local businesses can't benefit from having a website and a presence in the search engines. Realizing the benefits of local searches Google recently launched "Google Local." This feature allows searchers to enter in their zip code and search using keywords. When the results are returned they provide the address and phone number of the businesses....
 

Google Local Search And The Impact On Natural Optimization

 
With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization. Google Local tracks down local stores and businesses by searching billions of pages across the Web, and then cross-checking these findings with Yellow Pages information to locate the local resources Web users wish to access. In addition to local business listings and related Web links, Google Local also provides maps of the desired region and directions made available by MapQuest....
 

Your Search Engine Optimization Strategy: Make Love, Not War

 
When it comes to search engine optimization strategy, there are basically two camps - those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods. Adversarial Optimization Methods Service providers who have this "adversarial" philosophy will tell their prospects that the formulation of a search engine optimization strategy is much like a high-stakes game of chess....
 
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