Are You Making These Deadly SEO Mistakes?

 
Black Hat SEO: Web Spamming and Linking to Bad Neighborhoods So you want to exchange links with other web sites in order to get higher search engine rankings? So you want to create hundreds of auto-generated, keyword rich pages for your site? Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites. Firstly, lets take a look at the Google webmaster guidelines page which states: "Don't participate in link schemes designed to increase your site's ranking or PageRank....
 

Are You Getting Nuked By Google Lately?

 
Since the last Google update, there have been many instances and examples of the Google Nuke Bot! This is what I call it anyway. Have you visited a favorite website lately only to realize they've been nuked by Google? More and more we are seeing internet marketing / SEO companies getting nuked, by Google completely removing them from their data banks. I am not going to mention any names because I'm sure the owners of the once populated websites already know and are embarrassed from this development....
 

Designing a Website So the Search Engines Will Like You

 
Before you go and spend big money on a professional website designer, or start designing yourself, read through this article and make sure that you or your designer knows how to design a website that the search engines will like. Being a web designer myself, I know firsthand what they teach you in college about being a good designer. While I learned all of the important design concepts like color theory, the importance of graphics and white space, ect ect, I came away knowing nothing about how to actually design a site to get ranked in the search engines....
 

Twelve Steps to Higher Search Engine Placement

 
Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site. The following 12 design tips will help you get started in optimizing your site's search engine placement. 1. Design for Specific Search Engines - there are hundreds of different search engines, but for best results you should design your site to take full advantage of the search criteria of the big three - Yahoo, Google and MSN....
 

High Search Engine Rankings - A Long Term Strategy

 
Webmasters need to gear to up to stay ahead of the game. As changes cannot easily be reversed to re-establish search engine ranking a website could be dead in the water for 3-6 months before it eventually recovers. It might actually not recover at all and becomes dead internet real estate. The difficulty every webmaster is facing - each major search engine uses different criteria to judge a website and how high it will be listed in search results. Success in MSN does not necessarily mean success in Google or Yahoo and vice versa....
 

Website Ranking With an Internet Marketing Specialist

 
On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Google is now a major player in the search engine industry and any serious internet marketing specialist and seo expert knows how important it is to get a good website ranking in that popular search engine. Understanding Google's algorythm along with having good html and writing skills can often make the difference between being an amateur or a good internet marketing specialist....
 

Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner

 
So your company has a website - an important step to validate your company, boost its visibility and increase its sales. Now how do you get it to show up on Google and the other search engines like Yahoo and MSN? A high search engine ranking for your website is essential. At least 85% of people looking for goods and services on the internet find them through search engines. To increase your website's ranking on search engines, you could hire a company to do it for you. There is a whole search engine optimization (SEO) industry that will gladly take your money....
 

How to Make Better Use of Web Site Page Titles and META Data

 
We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective. Case Studies: Ineffective Optimization We selected 5 of the web sites (among 350 we studied) that scored the worst in terms of search engine optimization. Here's a closer look at what they may be doing wrong on their home pages (company names are removed)....
 
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