There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site. This big secret is frequency: The number of times your name appears when someone enters a key word in a search engine. I believe that the more times you appear in a search, the greater the likelihood of someone actually clicking through to your site....

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There are a lot of operators (commands you can enter in the Google search box to return specific results) you can plug into Google in order to find what you want. For webmasters and website owners, however, a few particular operators can be especially useful. Operators can be used to locate potential link partners, evaluate current inbound links, and determine what pages of your website still need to be added to the index. Here are the operators we think you should know: link: This operator is one of the most popular and widely used....

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Search engine traffic is the best traffic You can get for your online Business. So if you are running a Home Based Business with an Online Presence why wouldn't you do everything possible to gain a Top Search Engine Ranking. One of the Simplest things you can do is Create a Google Site map. Does Creating a Google Site Map Get you a Higher Google Ranking? Probably not by itself? Does Creating a Google Site Map and Telling Google About it get your Work at Home Business Web Page Indexed Faster? Google Visited My Home Based Business Web Page the Same Day I Uploaded my Site Map....

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However, one problem is that the major search engines (especially Google) not only rank pages upon relevant content (which is determined by the factors listed above, and more), but by fresh content as well. What this means to you is that, even after your site has been "optimized to the max", your rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis. Depending upon the nature of your business, your competition, and targeted keyphrases, the rate at which you should add content to your site can vary from monthly to daily....

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It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into the code, you would simply submit the site to the search engines or a directory, grab an iced tea and wait for the traffic. That model worked fairly well in 1996 but if you are still following this strategy in 2005, you are effectively non-existent on the internet. Why? There are now dozens of search engines and directories and somewhere in the area of 80 million websites on the www....

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The long copy versus short copy debate There is the camp on the hill that say "long content is better". They really don't understand what they're talking about in my opinion. What they're doing is looking at other people's (often good) results and making assumptions about the technique. It's never about length of copy, it's always about whether you have communicated your offer to your audience effectively and answered their wants and needs. That's all. If you can do that in one line then why write a saga about it?...

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Search Engine Optimization, optimizing your website for it to be visible in the search results of a search engine's query or in a search result of a directory. Google and other search engines use a crawler to search for the site most relevant to a certain category or field. Google's crawler is called a spider. It is a bot designed to crawl websites for keywords and site linkings. It has developed their Googlebot to be pretty efficient and fast. Directory and Search Engines Directory and Search Engines are two different entities....

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The top three search pages - the only place you'll be noticed they say. Unfortunately, they are correct. How can you possibly compete with millions of pages? Many represent thousands of dollars of professional search marketing and optimization per page, backed by budgets on which most of us could retire. How can the little guy have a chance armed with an already out-of-date search engine marketing book and a ream of now dog-eared, printed web pages on the topic? Do you really think you have a chance to land those top spots?...

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